How to Prepare for a Successful Trade Show

Attending a trade show is one of the best ways you can stand out against competitors. Trade shows are the time for innovation, knowledge sharing, and building up a clientele—and it’s something you should take very seriously. Plan your trade show booth months in advance with our guide on how to prepare for a successful trade show.

Why Trade Shows Are Important

For each industry, small and wide, trade shows exist to provide a network with industry leaders and possible future clients. They are the perfect venue for discussing your latest products and services with the individuals who have the power to promote your goods to a wider market. Trade shows are also incredibly vital for new businesses to scope out their competition.

What happens at these trades shows? Representatives from companies set up large booths and exhibit merchandise to connect with new prospects. The best booths offer interactive workshops or presentations—the more you mingle, the more smiles you’ll bring to your booth!

Create an Effective and Unique Booth

You don’t want to be the only booth without a distinctive, branded gift to hand out to the adoring crowds. Approach your giveaway with the same enthusiasm you do the rest of your job; a bland item only gives off the impression that you lack the initiative to take things to the next level. Challenge your marketing team to develop something eye-catching—something with an appealing exterior or with a humorous branding campaign.

Another important factor is knowing your audience. For example, if you are marketing to a young, vibrant crowd, set up a photo booth to grab their attention. Trade shows take place at enormous venues, and visitors can become easily overwhelmed by the number of pamphlets, brochures, and guest speakers. In a space brimming with information, offering a pause in the monotony of material might make you the go-to booth at the trade show.

However, the booth can only take you so far. You’re not glued to the stand, so move around and engage others to care about your issues. Whatever the business—from WrestleMania costumes for tiny dogs to volcanic ash face masks—there will likely be people waltzing about ready to receive your business with open arms. The trouble is making the effort to find those people and reeling them in with a quirky tag line and charming take-home gift.

Beyond the goodies and branding exploits, your trade show booth must differentiate itself. One of the best ways to stand out in a crowd is having a luxurious design to your booth. This starts with comfortable and attractive floors.

There’s no better feeling than stepping onto wood grain floor mats after a long day of mingling on your feet. You can assemble wood grain floor mats quickly, offering not only comfort but a professional ambiance unmatched by other flooring options. Wood grain mats come in a variety of colors to complement every trade show booth or other professional venues. The Forest Floor brand offers premium and elegant results at a reasonable cost for any area you see fit. The 3/8” thick mats can be trimmed to fit all desired surfaces and feature interlocking pieces for a precise and durable fit every time. Installment comes without adhesive, enabling you to swiftly set up your booth without unnecessary materials. Plus, you can easily treat spills with a gentle vacuum or mild soap—the mats dry quickly so you can return to socializing in no time. Instead of lugging used, heavy carpets to your tradeshow, package these wood grain floor mats in a compact carrying case and impress even the most stubborn of customers.

How to Prepare for Your Next Trade Show

We recommend planning for your trade show months in advance to give yourself ample time to create the booth of your dreams. Ensure your business’ name recognition by expanding your social media presence and reaching out to other attendees. Try to demonstrate your product beforehand via social media to stimulate interest and drive up attendance at your booth. Share any big news or upcoming product updates with your audience—they will likely respond well to your efforts to include them and gain knowledge from their viewpoints. It’s especially difficult to cater to each client’s experience and provide them a level of intimacy when you are bombarded with questions and hordes of people. Arrange pre-show meetings ahead of time with loyal consumers and partners. Prioritizing already loyal clients will likely further their dedication to your team and open new avenues for partnerships and business deals.

Your marketing and sales team should be on the floor, ready to inspire prospective buyers. Preparing them to remain calm in the frenzy of a trade show, especially if they’re first-timers, is a crucial aspect of running a successful trade show campaign. Now’s not the time to experiment—choose the faces that best capture your company’s attitude and adherence to your business principles.

If the budget allows for it, hire a graphic design team to layout a design that will complement your floor mat designs. You cannot plan a cohesive, eye-catching booth overnight, and the supplies and branding take ample consideration. Along with the design, consider lighting needs—illuminating your products in a way that highlights their very best features. Some of the most exciting new trends for trade show booths include:

  • Create a meeting room with a comfortable setting where you can meet with prospective buyers.
  • Stand out with visually appealing displays—a wall of plants brings life to a venue that can often appear frigid and intense.
  • If you’re in the food and beverage industry, make sure to give out samples.
  • Provide a rest area for tired guests. That way they’re compelled to listen to your brilliant campaign while benefitting from the relaxing space you have provided!

Your job isn’t over when you take down your booth. Following through with new prospects should occur as soon as possible after the trade show comes to an end. Analyze your leads and contact them as appropriate via email or other channels. Arrange a meeting with your sales and marketing teams to analyze your objectives and discuss what can be improved on in future trade shows. Trade shows supply an ideal environment to test out new ideas and refine communication and marketing techniques—don’t squander it!

Prepare for Trade Show information

Sensory Areas 101: How to Create a Sensory Room at Home

Having a safe and comfortable sensory area is important for children with developmental disorders. And with 2018 CDC statistics showing that about one in 59 children is diagnosed with an autism spectrum disorder, there are a lot of families that can benefit from having a sensory room in their home. So to help you create your very own sensory room, here are a few tips to get you started.

Choose relaxing lighting: In a sensory area, having a relaxing environment is essential. This can be achieved by using the right type of lighting. You should consider using string lights, battery-operated candles, or even something like lava lamps. The right lighting can help influence feelings of calm and stillness, which is important in a sensory area. You should also consider using warm, soft lighting rather than harsh, cool toned lighting.

Install foam floor mats: Having comfortable flooring is a key part of a great sensory room. This is especially important if the user is going to be sitting or crawling on the floor because they need a cushioned surface to move around on. Fortunately, surfaces like foam carpet tile or interlocking floor mats are perfect for sensory areas. Not only are these surfaces comfortable to move around on, but they’re great for keeping people safe if they accidentally fall. So keep foam carpet tile in mind for a great flooring option.

Create a tactile wall: Having a variety of tactile and sensory items to be used is always a good idea. But instead of keeping them in storage bins where they can’t be easily accessed, consider creating a tactile wall. Hanging items on the wall that can be used as desired can help increase ease of access and create both visual and tactile stimulation. However, it is important to keep it minimal so overstimulation doesn’t occur.

Hopefully, these tips will help you create a comfortable and safe environment in your sensory room at home. And if you are in need of crash mats or foam carpet tile, make sure to contact We Sell Mats for more information.

How to Design a Budget-Friendly Workout Room in Your Home

If you’re reading this, it’s because you’ve been toying with the idea of an at-home gym. Your membership card for that chain gym has been hanging on your key ring for years, and you’re beginning to think that perhaps it’s time for a change. But should you actually take the leap?

As you probably know, any home renovation project costs time and money, so turning your plans into a reality can take a while. If you’re a fitness guru, though, an at-home gym could be the solution for your workout needs. Some reasons you may want to finally make the switch include:

  • Your workout room may require an initial investment, but over time, it will save you money that you otherwise would’ve spent on a traditional gym membership.
  • Going to the gym, especially during its peak hours, can be inconvenient. A host of folks may be crowding the machines you’ve been waiting to use. Privacy is also key to anyone who’s self-conscious about working out where other people can see them.
  • A gym created by you is a gym created for you. You can install equipment that’s best suited to your personal needs and exercise methods.
  • Traveling doesn’t just eat up time that you could be spending doing other things—it also serves as a demotivator for some people. Taking the time to drive to the gym can sometimes seem like more effort than it’s worth. Having the ability to travel no further than across the hall is a far simpler option.

If these points have convinced you, you’re in luck. We’ve collected the research and created a simple guide on how to design a budget-friendly gym from the comfort of your own home.

The Budget

As with anything else, you’ll start by mapping out a basic budget. How much money are you willing to spend—and more importantly, how do you want to spend it? To decide on this, you’ll want to make a list of the qualities you consider the most important for your gym. Think about how you like to spend your time at your current gym and what you’d like your customized workout space to look like. Account for not only your exercise routine, but also a few other key things:

  • What equipment do you like to use the most? What equipment do you not like the feel of?
  • Does the color of the walls trigger good or bad emotions? How do you feel about the layout?
  • Consider how you like to use your time at the gym. If you enjoy combining fitness with relaxation, you may want a corner in your room dedicated to relaxing and recalibrating in between circuits.

Considering these factors and ranking your priorities will help you decide exactly how you want to allocate your budget.

Getting Started: What You’ll Need

Don’t just start lugging an assortment of equipment into the room you’ve designated as your gym. Consider the foundation of your gym first and go from there. Once you’ve adequately equipped your room with the essentials, you’ll be able to get into the fun stuff.

Lighting

You don’t just want your workout space to be functional—as with any other room in your home, you also want your gym to look good. Good lighting has a lot to do with a room’s overall appearance, so it’s key to the aesthetic of your home gym. It also has a practical use as well, considering that—as you’ll read below—working out has a notable visual aspect to it. Look through some budget lighting solutions and select the one that best suits your needs.

Sound System

Speakers are something you may want to fit into your budget. After all, in contrast to the hassle of wearing headphones at the gym, working out in your own home gives you the freedom to blast your own music as loudly as you want. Speakers cost less than a TV, so if you’re looking for motivational entertainment equipment, this may be the way to go.

Mirrors

Ideally, you’ll want the ability to see yourself when working out. Visualizing your form and technique is what allows you to grow in your fitness journey and develop a good fitness pattern. The mirrors you install don’t need to be expensive as long they do the job.

Equipment

Whether you prefer treadmills or barbells, you’ve probably already planned out the type of equipment that’s right for you. But you should think about a couple of things before outfitting your new room. If you don’t already own workout equipment, consider buying it used. Also, if you’re on a strict budget, remember that you don’t have to buy everything at once—purchase whatever you’ll use the most first and build up your collection over time.

Get Creative

When you’re building your gym on a budget, you may have to get creative with storage solutions so that you can utilize your space to its full potential. You can DIY almost anything­—even your equipment­—but now we want to focus on your layout. Here are a few simple, affordable organization ideas:

  • Hang resistance bands and towels on coat racks.
  • Utilize a pegboard for smaller items such as headphones/bands or jump ropes.
  • Mount gun racks on the wall for convenient bar storage.
  • Use a simple bookshelf to store a variety of items. You can add bins or remove shelves, depending on your storage needs.
  • Consider putting a trunk or wooden box in the corner in lieu of a chair. That way you can have a resting place that doubles as storage for yoga mats, exercise pads, and other bulky items.

Your creativity can go as far as you let it. What your personal gym really needs is inspiration: hang a whiteboard on the wall to track your goals and view your accomplishments or put up wall stickers with motivational phrases. This is your space for a reason. It’s a reflection of your dedication to your better self.

You want this room to be a place where you can feel comfortable and at home. This isn’t an environment where you should feel stressed out or overwhelmed. Whether you’re motivated by simplicity or personality, this is the place to display the things that best represent you.

Workout Room in Your Home information

Help Your Gymnast Develop Skills at Home

Young gymnasts who wish to develop their craft can do so right in the comfort of their home. Don’t let limited space be a deterrent—create a gymnasium to help your gymnast develop skills at home with our tumbling mats, octagons, floor beams, and more!

Choosing the Right Room

The first step is to choose a room that can withstand the noise, tumbling, and excitement of a budding young gymnast. Obviously, the type of home (apartment, two-level, or otherwise) and the size of the available space will impact the layout of your gym. Place your gymnastics equipment in an area that you can be sure won’t pose any distractions to the rest of your household. The constant movement means you may have to deal with the sounds of shuffling, running, jumping, and more. If there are other small children in the home with various sleeping schedules, your at-home gymnastics studio should stand apart from the other living spaces.

More spacious rooms are better suited to the task of housing a gymnastics room—especially considering your child will be (safely) bouncing off walls. Small spaces will appear even tinier when cluttered with equipment and mats. Natural sunlight and windows make for a welcoming, energizing space, perfect for a child gymnast; however, understandably, most people have already allocated such rooms as kitchens, living rooms, etc. Therefore, as a practical matter, many parents transform their basements instead. To make up for the lack of natural light, we recommend painting the room bright white, which will make it appear larger. Some people worry about the abrasive nature of white walls, but in fact, avoiding warm-hues is essential as they tend to stimulate relaxation.

Be sure to entirely dedicate your home gymnastics studio to the purpose of developing gymnastic skills. The worst mistake you can make is doubling up by using the same room as a play space for activities that utilize small toys and gadgets. Any unnecessary objects laying around are a potential threat to your child’s safety. The sport of gymnastics is incredibly taxing physically, and injuries will take a heavy toll on the vitality of an athlete. Ere on the side of caution by keeping the space clean and well-furnished with gymnastics tumbling mats.

 

Picking the Right Products

Your money and time are precious, so pick the products that are essential to your child’s learning:

  1. Gymnastics Tumbling Mat: Consult our guide for choosing the right gymnastics mat. Every proper home gym must include a lot of tumbling mats, as this is where your child will learn and perfect most of their tricks. Our mats are foldable for quick storage and thick enough to offer protection during more advanced tricks.
  2. Floor Beam: Consider your child’s skill level before purchasing a low, high, or adjustable beam. Foam balance beams are ideal for beginners. With a soft suede cover and a tapered bottom, foam beams provide stability for young beginners to get comfortable using them.
  3. Foam Floor Mats: It’s imperative you cover hardwood or laminate floor with a layer of interlocking floor mats. This softens the impact of any harsh landings, providing an added layer of protection that a tumbling mat alone may not cover.
  4. Incline Mat: For the little ones, the gradual slope of our high-quality incline mats—also known as cheese wedge mats—are the perfect place for them to practice forward, back, log, and dog rolls. Rolls are the very basis of nearly all gymnastics skills, and will likely be used by your child. They can also practice backbends and walkovers as a precursor to more difficult tricks such as back handsprings.

 

Best Exercises for Flexibility

Loose muscles will prevent cramping and muscle injuries. Improve your little one’s flexibility at home with these stretches. In order for the stretch to effectively reach the length of the muscle, children should hold it for at least 30 seconds.

  1. Lower Body Stretches: Conditioning the calves using your own body weight is quick and easy, especially if you have a balance beam. Stand on a beam with your heels in the air and drop them down below the beam in pulses. Another great stretch is the downward dog, which stretches the hamstrings, calves, and your arms.
  2. Lower Back Stretches: To gain muscle and flexibility in the lower back, try the straddle stretch. Sit on the floor with your legs stretched as far apart as they’ll go, and slowly bend forward from the hips. This will create a stretch in your inner thigh as well as your lower back. Extend forward until you feel tension in the stretch, but don’t continue to the point of physical pain.
  3. Splits: The split relies on elasticity in the hip flexors and hamstrings and they are a focal element of many gymnastic skills. The oversplit—stretching the legs to bend at more than 180 degrees—has also become routine. Butterfly stretches work the inner thighs, lower back, hips, and groin area. To perform the stretch, sit down with your feet touching each other and your knees spread apart. Move your heels in towards your body while pushing your knees to the floor. You can also lower your back to the floor, pushing your arms in front of you to increase the stretch.

 

Best Exercises to Develop Strength

  1. Hollow Body Hold: The hollow body hold is essential to develop a strong core, enabling gymnasts to hold handstands for long periods of time. To perform this exercise, lie down flat on your back (keeping in contact with the floor at all times), pulling your belly button towards the floor. Point your toes straight out and your arms straight back, holding your shoulders tight against your ears. Slowly begin to raise your shoulders and legs from the ground, but not too high—the goal is to find the lowest height at which you can hold your arms and legs up from the floor. Do this for a minimum of 60 seconds.

Tips: Don’t arch your lower back, as this will mean your core is not fully engaged and will render the exercise less effective. You should round your upper back, tuck your pelvis, and keep your abs and glutes tight throughout the entire exercise.

  1. Arch Body: The arch body strengthens the posterior muscles of the back, often serving as the sister exercise in conjunction with the hollow body hold. To perform this exercise, lie face down with your stomach on the floor, stretching your arms overhead and extending your legs with pointed feet. The key is to keep your arms and legs from touching the floor for as long as possible while arching your body as much as possible.

Tips: Don’t use only your lower back to lift your extremities—engage your glutes and middle back as well, as this will also strengthen your core. Remember that your core includes muscles such as hip abductors, the pelvic floor, obliques, abdominal muscle, and any muscle that attaches to your spine.

help your gymnast develop skills at home long banner