How to Prepare for a Successful Trade Show

Attending a trade show is one of the best ways you can stand out against competitors. Trade shows are the time for innovation, knowledge sharing, and building up a clientele—and it’s something you should take very seriously. Plan your trade show booth months in advance with our guide on how to prepare for a successful trade show.

Why Trade Shows Are Important

For each industry, small and wide, trade shows exist to provide a network with industry leaders and possible future clients. They are the perfect venue for discussing your latest products and services with the individuals who have the power to promote your goods to a wider market. Trade shows are also incredibly vital for new businesses to scope out their competition.

What happens at these trades shows? Representatives from companies set up large booths and exhibit merchandise to connect with new prospects. The best booths offer interactive workshops or presentations—the more you mingle, the more smiles you’ll bring to your booth!

Create an Effective and Unique Booth

You don’t want to be the only booth without a distinctive, branded gift to hand out to the adoring crowds. Approach your giveaway with the same enthusiasm you do the rest of your job; a bland item only gives off the impression that you lack the initiative to take things to the next level. Challenge your marketing team to develop something eye-catching—something with an appealing exterior or with a humorous branding campaign.

Another important factor is knowing your audience. For example, if you are marketing to a young, vibrant crowd, set up a photo booth to grab their attention. Trade shows take place at enormous venues, and visitors can become easily overwhelmed by the number of pamphlets, brochures, and guest speakers. In a space brimming with information, offering a pause in the monotony of material might make you the go-to booth at the trade show.

However, the booth can only take you so far. You’re not glued to the stand, so move around and engage others to care about your issues. Whatever the business—from WrestleMania costumes for tiny dogs to volcanic ash face masks—there will likely be people waltzing about ready to receive your business with open arms. The trouble is making the effort to find those people and reeling them in with a quirky tag line and charming take-home gift.

Beyond the goodies and branding exploits, your trade show booth must differentiate itself. One of the best ways to stand out in a crowd is having a luxurious design to your booth. This starts with comfortable and attractive floors.

There’s no better feeling than stepping onto wood grain floor mats after a long day of mingling on your feet. You can assemble wood grain floor mats quickly, offering not only comfort but a professional ambiance unmatched by other flooring options. Wood grain mats come in a variety of colors to complement every trade show booth or other professional venues. The Forest Floor brand offers premium and elegant results at a reasonable cost for any area you see fit. The 3/8” thick mats can be trimmed to fit all desired surfaces and feature interlocking pieces for a precise and durable fit every time. Installment comes without adhesive, enabling you to swiftly set up your booth without unnecessary materials. Plus, you can easily treat spills with a gentle vacuum or mild soap—the mats dry quickly so you can return to socializing in no time. Instead of lugging used, heavy carpets to your tradeshow, package these wood grain floor mats in a compact carrying case and impress even the most stubborn of customers.

How to Prepare for Your Next Trade Show

We recommend planning for your trade show months in advance to give yourself ample time to create the booth of your dreams. Ensure your business’ name recognition by expanding your social media presence and reaching out to other attendees. Try to demonstrate your product beforehand via social media to stimulate interest and drive up attendance at your booth. Share any big news or upcoming product updates with your audience—they will likely respond well to your efforts to include them and gain knowledge from their viewpoints. It’s especially difficult to cater to each client’s experience and provide them a level of intimacy when you are bombarded with questions and hordes of people. Arrange pre-show meetings ahead of time with loyal consumers and partners. Prioritizing already loyal clients will likely further their dedication to your team and open new avenues for partnerships and business deals.

Your marketing and sales team should be on the floor, ready to inspire prospective buyers. Preparing them to remain calm in the frenzy of a trade show, especially if they’re first-timers, is a crucial aspect of running a successful trade show campaign. Now’s not the time to experiment—choose the faces that best capture your company’s attitude and adherence to your business principles.

If the budget allows for it, hire a graphic design team to layout a design that will complement your floor mat designs. You cannot plan a cohesive, eye-catching booth overnight, and the supplies and branding take ample consideration. Along with the design, consider lighting needs—illuminating your products in a way that highlights their very best features. Some of the most exciting new trends for trade show booths include:

  • Create a meeting room with a comfortable setting where you can meet with prospective buyers.
  • Stand out with visually appealing displays—a wall of plants brings life to a venue that can often appear frigid and intense.
  • If you’re in the food and beverage industry, make sure to give out samples.
  • Provide a rest area for tired guests. That way they’re compelled to listen to your brilliant campaign while benefitting from the relaxing space you have provided!

Your job isn’t over when you take down your booth. Following through with new prospects should occur as soon as possible after the trade show comes to an end. Analyze your leads and contact them as appropriate via email or other channels. Arrange a meeting with your sales and marketing teams to analyze your objectives and discuss what can be improved on in future trade shows. Trade shows supply an ideal environment to test out new ideas and refine communication and marketing techniques—don’t squander it!

Prepare for Trade Show information

Set Up Your Trade Show Booth on the Beach

When EVA foam mats are the foundation for your trade show booth, you’ll feel like you’re walking on the beach instead of a hard concrete exhibition hall floor. No, we haven’t lost our marbles; EVA foam is the material your flip flops are made from, so when your whole trade show booth floor is covered in it, it’s just like strolling the shoreline in your favorite footwear! Continue reading “Set Up Your Trade Show Booth on the Beach”

A New Aesthetic for Your Trade Show Booth

Transforming your trade show booth doesn’t have to cost a fortune in materials and consulting fees, especially when you start with EVA foam trade show booth floor mats. When you begin with the foundation of your booth, you’re setting the stage not only for a new look, but a new level of performance. Continue reading “A New Aesthetic for Your Trade Show Booth”

Trade Show Booth Flooring Gives You An Edge

Having an edge on the competition at the trade show just got easier with EVA foam multipurpose mats. Every little thing you can do to stand out from the crowd at the exhibition hall is in your business’ best interest, and when you start with an eye-catching, comfortable, and easy to transport flooring system, you’re one up on the rest. Continue reading “Trade Show Booth Flooring Gives You An Edge”

EVA Foam Mats Are Your Milkshake

You want trade show attendees to come to your booth, and EVA foam trade show booth flooring is just the milkshake you need to bring them all. Well, that and having a great product to sell, but all we can help with is the way you display that product. With EVA foam flooring as your foundation, the rest of your booth looks a little more, well, attractive. Continue reading “EVA Foam Mats Are Your Milkshake”

Trade Show Booth Flooring for the Win

As any trade show marketing guru will tell you, it’s not about you, but (and here’s where we veer off the trodden path a bit) it could be about your trade show booth’s flooring. The truth is, it’s not even really about your product – it’s about your customers. You might have the best product in the world, but if your potential customers can’t see immediately how it’s going to make their lives better, it doesn’t matter. So let’s get them nice and comfortable so you can make your pitch. Ready? Continue reading “Trade Show Booth Flooring for the Win”

You Can’t Lose With EVA Foam

With the simple addition of some EVA foam trade show booth flooring mats, you can give your trade show booth a facelift, make customers more comfortable, and keep your staff performing at the top of their game. Yep, all with just a new floor. And the cherry on top is that it won’t cost a fortune! Continue reading “You Can’t Lose With EVA Foam”

The Story of Your Trade Show Booth

If your trade show booth floor tells the stories of a thousand exhibition hours through the inevitable medium of stains, it may be time to replace that sorry roll of carpet with some stain-resistant, padded, EVA foam flooring tiles. Now don’t go getting all nostalgic for those stains – they may be stories to you, but to your potential customers, they’re just stains. Continue reading “The Story of Your Trade Show Booth”