Conquering the Trade Show Floor

With Q2 rapidly approaching, businesses across the country are preparing for a competitive tradeshow season. According to analytics from the Center for Exhibition Industry Research (CEIR), upwards of $24 Billion is collectively spent by companies each year on trade show displays alone. Investing in a proper trade show booth helps to demonstrate your brand’s integrity to the some 81% of attendees that have buying power.

But in competitive environments like these, the integrity of your brand means nothing if it isn’t noticed by potential buyers. So, if you want to walk away from this spring trade show season with a good ROI, the design of your booth must find balance between integrity and individuality.

Establishing Value though Booth Design

Typically, the designated floorspace of your exhibit won’t be very glamourous, and simply setting up a folding table with a logo probably won’t grant you the returns your company is seeking. The best way to design your booth is from the ground up so start with easy-to-implement flooring such as interlocking foam tiles, which better differentiates your exhibit from the dull event hall.

Next, make sure your booth is inviting to the passing attendee, that the bulk of your products can be interacted with at standing height.  For added curb appeal, give your exhibit plenty of height, complete with modern examples of your branding to be seen from all areas of the event hall. This makes sure your booth is easy to find for the attendees that came for you and those that are shopping around.

Flooring with Trade Shows in Mind

For your trade show booth to align with the aesthetic of your brand, you can’t use just any color or style of flooring. To find the specific look and feel your brand demands, chances are you’ll find it at We Sell Mats. Our interlocking foam tiles fit the identity of any company between wood-printed tiles that are far lighter than real wood flooring, carpet-top tiles that are far less cumbersome than a roll of traditional carpet, and multi-purpose tiles that come in countless colors sure to match that of your branding.

We Sell Mats hopes that our selection of foam tiles leads your company to success by distinguishing itself from the competition.

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