Gym Owners Prepare: The New Year Resolution Rush is Coming

With the incoming new year, millions of Americans are preparing for a fresh start to reach personal goals in the form of New Year’s resolutions. In a study by the Marist Poll, it was found that the most common resolution in the country is exercising more in order to meet personal fitness goals.

As you may expect, a massive surge in fitness-related determination means loads of potential business for gyms and health clubs all across the country.

The Numbers Don’t Lie

In the days approaching the new year, internet searches related to gym memberships rise nearly 40%, so it came as no surprise when the International Health, Racquet & Sportsclub Association reported that 12% of new gym memberships for the whole year are purchased in January.

With so many Americans eager to get into the gym to start the year off right, it’s easy to see why now is a great time to start thinking about refitting your facility before the massive influx of new customers.

Time to Gear Up

Of course, your business is always improving, but with such a large group of incoming new gym enthusiasts, timely upgrades to the facility will allow you to maximize this year’s wave of resolutions.

Quick changes like fresh new exercise mats for new members will allow both the club and customer to maximize their first few visits. After all, cleanliness is extremely important to gym clients – especially new members –so ditching worn-out mats for fresh ones can make all the difference in retaining the surge in business, all while motivating your customers to meet their fitness goals.   If you’re looking to upgrade your facility in time for the New Year, We Sell Mats is your secret weapon for all types of fitness mats, including equipment, exercise, tumbling, and yoga mats that will have your gym resolution-ready in no time.

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