Attending a trade show is one of the best ways you can stand out against competitors. Trade shows are the time for innovation, knowledge sharing, and building up a clientele—and it’s something you should take very seriously. Plan your trade show booth months in advance with our guide on how to prepare for a successful trade show.
Why Trade Shows Are Important
For each industry, small and wide, trade shows exist to provide a network with industry leaders and possible future clients. They are the perfect venue for discussing your latest products and services with the individuals who have the power to promote your goods to a wider market. Trade shows are also incredibly vital for new businesses to scope out their competition.
What happens at these trades shows? Representatives from companies set up large booths and exhibit merchandise to connect with new prospects. The best booths offer interactive workshops or presentations—the more you mingle, the more smiles you’ll bring to your booth!
Create an Effective and Unique Booth
You don’t want to be the only booth without a distinctive, branded gift to hand out to the adoring crowds. Approach your giveaway with the same enthusiasm you do the rest of your job; a bland item only gives off the impression that you lack the initiative to take things to the next level. Challenge your marketing team to develop something eye-catching—something with an appealing exterior or with a humorous branding campaign.
Another important factor is knowing your audience. For example, if you are marketing to a young, vibrant crowd, set up a photo booth to grab their attention. Trade shows take place at enormous venues, and visitors can become easily overwhelmed by the number of pamphlets, brochures, and guest speakers. In a space brimming with information, offering a pause in the monotony of material might make you the go-to booth at the trade show.
However, the booth can only take you so far. You’re not glued to the stand, so move around and engage others to care about your issues. Whatever the business—from WrestleMania costumes for tiny dogs to volcanic ash face masks—there will likely be people waltzing about ready to receive your business with open arms. The trouble is making the effort to find those people and reeling them in with a quirky tag line and charming take-home gift.
Beyond the goodies and branding exploits, your trade show booth must differentiate itself. One of the best ways to stand out in a crowd is having a luxurious design to your booth. This starts with comfortable and attractive floors.
There’s no better feeling than stepping onto wood grain floor mats after a long day of mingling on your feet. You can assemble wood grain floor mats quickly, offering not only comfort but a professional ambiance unmatched by other flooring options. Wood grain mats come in a variety of colors to complement every trade show booth or other professional venues. The Forest Floor brand offers premium and elegant results at a reasonable cost for any area you see fit. The 3/8” thick mats can be trimmed to fit all desired surfaces and feature interlocking pieces for a precise and durable fit every time. Installment comes without adhesive, enabling you to swiftly set up your booth without unnecessary materials. Plus, you can easily treat spills with a gentle vacuum or mild soap—the mats dry quickly so you can return to socializing in no time. Instead of lugging used, heavy carpets to your tradeshow, package these wood grain floor mats in a compact carrying case and impress even the most stubborn of customers.
How to Prepare for Your Next Trade Show
We recommend planning for your trade show months in advance to give yourself ample time to create the booth of your dreams. Ensure your business’ name recognition by expanding your social media presence and reaching out to other attendees. Try to demonstrate your product beforehand via social media to stimulate interest and drive up attendance at your booth. Share any big news or upcoming product updates with your audience—they will likely respond well to your efforts to include them and gain knowledge from their viewpoints. It’s especially difficult to cater to each client’s experience and provide them a level of intimacy when you are bombarded with questions and hordes of people. Arrange pre-show meetings ahead of time with loyal consumers and partners. Prioritizing already loyal clients will likely further their dedication to your team and open new avenues for partnerships and business deals.
Your marketing and sales team should be on the floor, ready to inspire prospective buyers. Preparing them to remain calm in the frenzy of a trade show, especially if they’re first-timers, is a crucial aspect of running a successful trade show campaign. Now’s not the time to experiment—choose the faces that best capture your company’s attitude and adherence to your business principles.
If the budget allows for it, hire a graphic design team to layout a design that will complement your floor mat designs. You cannot plan a cohesive, eye-catching booth overnight, and the supplies and branding take ample consideration. Along with the design, consider lighting needs—illuminating your products in a way that highlights their very best features. Some of the most exciting new trends for trade show booths include:
- Create a meeting room with a comfortable setting where you can meet with prospective buyers.
- Stand out with visually appealing displays—a wall of plants brings life to a venue that can often appear frigid and intense.
- If you’re in the food and beverage industry, make sure to give out samples.
- Provide a rest area for tired guests. That way they’re compelled to listen to your brilliant campaign while benefitting from the relaxing space you have provided!
Your job isn’t over when you take down your booth. Following through with new prospects should occur as soon as possible after the trade show comes to an end. Analyze your leads and contact them as appropriate via email or other channels. Arrange a meeting with your sales and marketing teams to analyze your objectives and discuss what can be improved on in future trade shows. Trade shows supply an ideal environment to test out new ideas and refine communication and marketing techniques—don’t squander it!